What I Do ...
I Craft Bold And Memorable Visual Identities For Companies To Move Their Brand.
I’m here to turn your vision into reality. My decades-long career in video, animation, design, marketing and advertising, broadcast TV, internet development and digital technology has armed me with the cross-media understanding and hands-on ability to “pull it all together” for my clients. I tackle projects head-on and apply timely solutions from a wholistic perspective. I live and breathe the challenge of monitoring trends, responding to change and rapidly deploying new tools and creativity to transform organizations while improving existing marketing channels.
Translating design ideas into impactful exciting content.
- Graphic Design
- Video Editing
- Digital Design
- Animation Design
- Premiere Pro
- Apple Motion
- Final Cut Pro
- Cinema 4D
- Social Media Video
- 2D and 3D Modeling
- Logo Design
- Art Direction
- Website Graphics
Studio Engineering & Set Design
Designing and deploying video and streaming solutions.
- Remote Production
- 3d Set Design
- Virtual 1-on-1 Editing
- Live Streaming
- Virtual Switching
- NDI Technology
- Cloud Distribution
- SAN Networks
- Set Design
- Video Walls
- Sound Proofing
- Teleprompter Config.
- Backdrop Design
- Live Switching
- Remote Cam Control
- DMX LightingControllers
- Audio Studio Design
- Audio Engineering
- Comms / Monitoring
- Servers & Support
- Social Media posting
Web Design & Internet Marketing
Implementing digital solutions with the latest web technologies.
- Responsive Design
- UX / UI
- Shopify & WIX
- PC & Mac platforms
- Collaboration Systems
- Adobe Dreamweaver, In-Design, Brackets, Xd, Photoshop, Edge, Sketch
- CDN integration
- Color Theory
How I help ...
Gain Digital Advantage
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From Art to Science
Over 20 years of translating ideas into impactful exciting content.
IDTV, Greenville, SC
Specialist in high-quality, compelling creative to build awareness, drive leads, convert sales and grow market share for individuals, businesses and Fortune 500 companies
Mastery of the digital landscape, including motion graphics, video, animation, ecommerce websites, immersive and personalized online experiences, online campaigns, social media, and mobile apps. Solid understanding and appreciation for the distinction between creative expression and business objectives.
- Motion designer/editor skilled in producing exceptional-quality animation and video for promotional branding, corporate communications and broadcast media.
- Create animated television opens for local and national TV shows.
- Engineer and build virtual TV studios featuring the latest collaborative and streaming technologies to allow healthy and safe production environments.
- Team with marketing managers, producers, developers and content strategists to conceptualize and execute designs that bring client stories to life.
- Facilitate buyer engagement using geo-fencing, site search, IP retargeting, Facebook, programmatic ads, contextual targeting, CRM data, email marketing.
FLORIDA VIDEO POST, North Palm Beach, FL
Designed, built and managed post-production studio
Supported television-advertising production needs of Chumney Ads, one of the largest automotive-advertising agencies in the Southeast, as well as other national and regional clientele. Hired and oversaw editors/staff and day-to-day operations of studio. Developed and implemented production workflows. Served as liaison between vendors, clients and account executives.
- Produced cross-media ad campaigns for internet, social media, broadcast TV and mobile.
- Engineered and maintained video storage-area networks and production servers.
- In-house efforts resulted in overall savings of over $200,000 per year for the agency.
- Art director in charge of overall look and feel of advertising campaigns.
- Produced original and compelling animations for use in client TV spots.
- Developed database-driven portal for communication with clients and approvals.
- Purchased, maintained and upgraded studio equipment.
- Developed and approved storyboard designs according to client specifications.
- Maintained resource library and archive of all audio and video files.
- Distributed and syndicated video to online sources in appropriate formats.
- Supervised video editors (internal & remote) and post-production vendors.
- Established and managed studio budget.
- Created branding for studio and developed FVP’s customer facing website.
CHUMNEY ADS, Greenville, SC
Director of Digital Branding and Business Development
Pioneered and deployed in-house marketing efforts — including outbound email and video campaigns, sales funnels, paid search, social media, blog and other multi-channel strategies. Collaborated on construction of in-house sound stage and video-production studio.
- Designed, coded and administered agency’s website.
Produced and created a series of videos describing companies service offerings in detail.
- Collaborated with agency executives to develop compelling content for site and blogs.
- Branded and packaged agency’s digital-service offerings for promotion via social media, email marketing, YouTube, Facebook and other channels.
- Set up marketing automation and sales funnels for lead generation and lead nurturing.
- Contributed hands-on expertise to client advertising campaigns through art direction.
- Created and implemented compelling email-marketing campaigns.
- Built custom, shopping cart-based portal to offer à la carte agency services via the internet.
- Maintained work-flow and digital-asset distribution between sister studios.
SIEMENS INFORMATION AND COMMUNICATIONS NETWORK, Boca Raton, FL
Senior Webmaster For The Global E-business Team
Functioned as team member assigned to implement corporate-wide global b2b e-commerce initiatives.
- Designed and managed Siemens Carrier Networks intranet for over 5,000 employees.
- Consulted with programmers, management and third-party vendors to optimize front-end user experience.
WPBF-TV (ABC), West Palm Beach, FL
Created on-air image and virtual sets for ABC News affiliate in Top 50 market.
- Designed station branding, show opens, over-the-shoulder graphics, Chyron, weather maps and promotional and advertising materials.
- Winner of Gold and Silver ADDY Awards from The American Advertising Federation.
- TELLY Award winner for exellence in video and television.