MarTech Specialist | Digital Media Editor & Designer | AI Marketing
My passion is to communicate a client’s vision with video, images and movement to instantly tell a story that turns information into understanding.
— Brian J. Hetzman
What I Do ...
I Craft Bold And Memorable Visual Identities For Companies To Move Their Brand.
I’m here to turn your vision into reality. My decades-long career in video, animation, design, marketing and advertising, broadcast TV, internet development, and digital technology has armed me with the cross-media understanding and hands-on ability to “pull it all together” for my clients. I tackle projects head-on and apply timely solutions from a wholistic perspective. I live and breathe the challenge of monitoring trends, responding to change and rapidly deploying new tools and creativity to transform organizations while improving existing marketing channels.
Demo
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Skillset
Motion Graphics
& Editing
Translating design ideas into impactful exciting content.
- After Effects
- Media Encoder
- Photoshop
- InDesign
- Illustrator
- Graphic Design
- Video Editing
- Digital Design
- Animation Design
- Typography
- Premiere Pro
- Apple Motion
- Final Cut Pro
- Cinema 4D
- Videography
- Lighting
- Storyboarding
- Social Media Video
- Streaming
- 2D and 3D Modeling
- Logo Design
- Art Direction
- Website Graphics
- Color Theory
Studio Engineering & Set Design
Designing and deploying video and streaming solutions.
- Remote Production
- 3d Set Design
- Virtual 1-on-1 Editing
- Live Streaming
- Virtual Switching
- NDI Technology
- Cloud Distribution
- Lighting
- Cameras/Tripods
- SAN Networks
- Set Design
- Video Walls
- Networking
- Sound Proofing
- Teleprompter Config.
- Backdrop Design
- Greenscreen
- Live Switching
- Remote Cam Control
- LightingControllers
- Audio Studio Design
- Audio Engineering
- Comms / Monitoring
- Servers & Support
- Social Media posting
Web Design & Internet Marketing
Executing digital solutions and frontline web technologies.
- NFT Enthusiast
- WordPress
- HTML/CSS
- Javascript
- Bootstrap
- Responsive Design
- UX / UI
- SEO
- Drupal
- Magenta
- Joomla
- Shopify & WIX
- PC & Mac platforms
- Collaboration Systems
- CDN integration
- Outlook
- Word
- Excel
- PowerPoint
- Copywriting
- Adobe Dreamweaver, In-Design, Brackets, Xd, Photoshop, Edge, Sketch
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Professional Highlights
25-year career in creative design, technology and hands-on leadership across multiple media channels − including broadcast TV, corporate video and internet.
- Senior motion-graphics designer for broadcast TV network Black News Channel.
- Creative director for national, weekly PBS television program ‘The Chavis Chronicles,’ airing in 285 markets.
- Art director and designer for nationally syndicated Kiplinger Personal Finance Report.
- Motion designer and art director for Susan B. Komen Foundation's PBS documentary.
- Art director for an ABC television affiliate in Top 50 media market.
- Lead animator for weekly, nationally broadcast TV commercials for The National Enquirer.
- Animator for Museum of African American History and Culture at the Smithsonian Institution.
- Teamed with Centers for Disease Control to produce live broadcast to physicians about anthrax.
- Senior webmaster and video producer for global eBusiness team at Siemens Communications U.S.
- Partnered with Motorola to create full-motion interactive video kiosks at Disney’s EPCOT Center.
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Testimonials
“Brian had done scores of web-based jobs for me over the years, when I headed North American marketing communications for Siemens. Some were simple, but most were fairly complex database-driven projects. In all cases, he did his work on-time and on-budget, and with a lot of creativity (and patience when the unforeseen hiccups occurred). I highly recommend Brian.”
— Bill Makley, former director corporate and marketing communications at Siemens Carrier Networks“I've had the pleasure of working with Brian and I enjoyed his partnership and insights in solving real-time problems. He implemented several key workflows and business processes and leveraged new technologies, which made everyone around him more productive while greatly improving the quality of their end product. Brian helped the client expand their service offerings along with making them more profitable at the same time. He always went the extra yard. He is resourceful and is an endless researcher when it comes to problem solving. I highly and openly recommend Brian to anyone seeking his services.”
— Robert Iannone, U.S. head of Data Office at Scotiabank“Brian is a stand-out in his field. His knowledge of web-based systems and emerging technologies is vast, yet he's highly personable and presents complicated concepts in a fashion the layperson can easily grasp. More importantly, he's highly ethical. Always reachable and responsive, he can be counted on to provide dedicated service and deliver top-quality work in a reliable fashion at a reasonable price.”
— Ike Crumpler, Upstairs Communications International“To put it plainly, Brian is the boss I wish I still had. He's one of the few people I've met who has a perfect balance of being down to earth while staying wildly technical and creative. It's very refreshing to see a guy who can run a company, build the website, wire a full edit suite and then sit down at a station and crank out a commercial. People like this do not come around very often. Brian is a master of too many crafts to list, but if you need him to do anything, he can probably do it. Great guy, great mind and a great attitude. I give him my full endorsement and look forward to collaborating again in the future.”
— Sean Falcon, senior compositor for Academy Award®-winning media production company Tippett Studio“I have worked with Brian on a number of projects with great success. If you are looking for a true professional and need to take your marketing to the next level, Brian is your guy! He is a true visionary and online marketing expert.”
— Ian Greenen, president at Dealer Buyback EventsI highly recommend Brian. He was always a pleasure to work with and was able to tackle any technical obstacle, whether its software or hardware related. He has a great talent in creating some outstanding and dynamic visuals for video.
Eros Yabut — Two Parrot Productions“Brian is a very creative individual with dynamic vision and the outstanding talents to make that vision come to life. He has the ability to see a situation from all angles and develop unique solutions to improve the project at hand. Brian is committed to excellence and dedicated to the people he works with.”
— Teri Forbush, executive producer, WPBF-TV“Brian is brilliant, creative, extremely talented and strives to keep abreast of the state of the industry, in addition to being a great human being. I give him a thumbs up, solid recommendation.”
— Reg Miller, general manager at McHale & Slavin, P.A.“I worked with Brian at Chumney and Associates for more than six years. His creativity and passion for his work are unsurpassed. He is not only creative, he’s also detail oriented and a team player. I would highly recommend him to anyone looking for a creative force behind their next project.”
— Morgan Thompson, former presenter for Home Shopping Network.“I have had the extreme privilege of working with Brian on a few projects. Each time his talent has simply amazed me. His ability to bring a creative flair to technology is excellent. Additionally, he has demonstrated time and time again the ability to bring a client’s thoughts and ideas to life. I always look forward to working with Brian and would gladly recommend him to anyone who needs someone to bring forth their vision in today's interactive media.”
— Christopher Ervin, program manager at Morehouse School of Medicine"Brian is a proven creative talent with extensive technical knowledge of today's software tools. He is easy to work with and consistently produces winning results."
— John McCauley, former art director, Chumney Advertising
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Clients
Gain Digital Advantage
Innovative strategies
20-plus year career providing transformational leadership in TV production and advertising. Demonstrates expertise in creating compelling marketing content with an emphasis on video, editing, and distribution across multiple channels − including broadcast and internet.
Results-Oriented Solutions
Strategic insights
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From Art to Science
Personalized tactics
Over 20 years of translating ideas into impactful exciting content.
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Work Samples
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Experience
BLACK NEWS CHANNEL (bnc.tv), Tallahassee, FL
Developed and deployed video and motion graphics projects from concept to completion
Mastery of the digital landscape, including motion graphics, video, animation, ecommerce websites, immersive and personalized online experiences, online campaigns, social media, and mobile apps. Solid understanding and appreciation for the distinction between creative expression and business objectives.
- Created network show opens and graphics packages, special segments, branded on-air promotions, cross-media marketing campaigns, OTT, mobile, and social media content while adhering to strict deadlines.
- Produced on-air elements based on network style guide, including main titles, billboards, bumpers, interstitials, bugs, ID tags, lower-thirds, and fly-ins.
- Collaborated with anchors and reporters to produce ‘The World Tonight’ primetime special reports.
- Produced multi-guest remote interviews with dignitaries, elected officials, international leaders, and celebrities via Zoom and other digital platforms, and edited into multi-camera ‘look-live’ packages.
- Proficiency in After Effects, Premiere Pro, Photoshop, Audition, Cinema 4D, In-Design, Illustrator and Media Encoder, WordPress, and other creative apps.
- Expertise in Mac and Windows platforms, web development, remote collaboration, and studio production workflow.
IDTV, Greenville, SC
Specialist in high-quality, compelling creative to build awareness, drive leads, convert sales and grow market share for individuals, businesses and Fortune 500 companies
Mastery of the digital landscape, including motion graphics, video, animation, ecommerce websites, immersive and personalized online experiences, online campaigns, social media, and mobile apps. Solid understanding and appreciation for the distinction between creative expression and business objectives.
- Motion designer/editor skilled in producing exceptional-quality animation and video for promotional branding, corporate communications and broadcast media.
- Create animated television opens for local and national TV shows.
- Engineer and build virtual TV studios featuring the latest collaborative and streaming technologies to allow healthy and safe production environments.
- Team with marketing managers, producers, developers and content strategists to conceptualize and execute designs that bring client stories to life.
- Facilitate buyer engagement using geo-fencing, site search, IP retargeting, Facebook, programmatic ads, contextual targeting, CRM data, email marketing.
SIEMENS INFORMATION AND COMMUNICATIONS NETWORK, Boca Raton, FL
Senior Webmaster For The Global E-business Team
Functioned as team member assigned to implement corporate-wide global b2b e-commerce initiatives.
- Designed and managed Siemens Carrier Networks intranet for over 5,000 employees.
- Consulted with programmers, management and third-party vendors to optimize front-end user experience.
WPBF-TV (ABC), West Palm Beach, FL
Art Director
Created on-air image and virtual sets for ABC News affiliate in Top 50 market.
- Designed station branding, show opens, over-the-shoulder graphics, Chyron, weather maps and promotional and advertising materials.
- Winner of Gold and Silver ADDY Awards from The American Advertising Federation.
- TELLY Award winner for exellence in video and television.
FLORIDA VIDEO POST, North Palm Beach, FL
Designed, built and managed post-production studio
Supported television-advertising production needs of Chumney Ads, one of the largest automotive-advertising agencies in the Southeast, as well as other national and regional clientele. Hired and oversaw editors/staff and day-to-day operations of studio. Developed and implemented production workflows. Served as liaison between vendors, clients and account executives.
- Produced cross-media ad campaigns for internet, social media, broadcast TV and mobile.
- Engineered and maintained video storage-area networks and production servers.
- In-house efforts resulted in overall savings of over $200,000 per year for the agency.
- Art director in charge of overall look and feel of advertising campaigns.
- Produced original and compelling animations for use in client TV spots.
- Developed database-driven portal for communication with clients and approvals.
- Purchased, maintained and upgraded studio equipment.
- Developed and approved storyboard designs according to client specifications.
- Maintained resource library and archive of all audio and video files.
- Distributed and syndicated video to online sources in appropriate formats.
- Supervised video editors (internal & remote) and post-production vendors.
- Established and managed studio budget.
- Created branding for studio and developed FVP’s customer facing website.
CHUMNEY ADS, Greenville, SC
Director of Digital Branding and Business Development
Pioneered and deployed in-house marketing efforts — including outbound email and video campaigns, sales funnels, paid search, social media, blog and other multi-channel strategies. Collaborated on construction of in-house sound stage and video-production studio.
- Designed, coded and administered agency’s website.
Produced and created a series of videos describing companies service offerings in detail. - Collaborated with agency executives to develop compelling content for site and blogs.
- Branded and packaged agency’s digital-service offerings for promotion via social media, email marketing, YouTube, Facebook and other channels.
- Set up marketing automation and sales funnels for lead generation and lead nurturing.
- Contributed hands-on expertise to client advertising campaigns through art direction.
- Created and implemented compelling email-marketing campaigns.
- Built custom, shopping cart-based portal to offer à la carte agency services via the internet.
- Maintained work-flow and digital-asset distribution between sister studios.
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