Motion Designer, Video Editor, Web Developer, Art Director, Marketer

Play Video
My passion is to communicate a client's vision with video, images, and movement, to instantly tell a story that turns information into understanding.
— Brian J. Hetzman

What I do ...

I Craft Bold And Memorable Visual Identites For Companies To Move Their Brand.

Whether you’re new to a market, rebranding your company’s identity, or simply addressing the day-to-day challenges of growing your business, I’m here to turn your vision into reality.  My decades-long career in video, animation, design, marketing and advertising, broadcast TV, internet development and digital technology has armed me with the cross-media understanding and hands-on ability to “pull it all together” for my clients.  I tackle projects head-on and apply timely solutions from a wholistic perspective. I live and breathe the challenge of monitoring trends, responding to change and rapidly deploying new tools and creativity to transform organizations while improving existing marketing channels.



Motion Graphics
& Editing

Translating design ideas into impactful exciting content.
  • After Effects Design
  • Animation Design
  • Illustration Design
  • Adobe Photoshop
  • Graphic Design
  • Video Editing
  • Digital Design
  • Adobe Products
  • Typography
  • Premiere Pro
  • Adobe Creative Suite
  • Apple Motion
  • Final Cut Pro
  • Cinema 4D
  • PhotoShop
  • Ilustrator
  • In Design
  • Videography
  • Storyboarding
  • Social Media Video
  • Streaming
  • 2D and 3D Modeling
  • Logo Design
  • Art Direction
  • Website Graphics

Studio Engineering & Set Design

Designing and managing video production and streaming solutions.
  • 3d Set Design
  • Editing Collaboration
  • Live Streaming
  • NDI Technology
  • Remote Servers
  • Lighting
  • Cameras/Tripods
  • Storage Area Networks
  • Set Building
  • Networking
  • Sound Proofing
  • Teleprompter Config.
  • Backdrop Design
  • Greenscreen
  • Live Switching
  • Remote Control
  • DMX Lighting Controllers
  • Audio Studio Design
  • Audio Engineering
  • Comms / Monitoring
  •  Dedicated Servers and maintenance
  • Social Media posting

Web Design & Internet Marketing

Implementing digital solutions with the latest technologies.
  • WordPress
  • Javascript
  • Bootstrap
  • Responsive Design
  • UX / UI
  • SEO
  • Drupal
  • Magenta
  • Joomla
  • Shopify & WIX
  • PC & Mac platforms
  • Illustration
  • Collaboration Systems
  • Adobe Dreamweaver, In-Design, Brackets, Xd, Photoshop, Edge, Sketch
  • CDN integration
  • Outlook
  • Word
  • Excel
  • PowerPoint
  • Copywriting
  • Color Theory

Professional Highlights




How I help ...

Gain Digital Advantage

Innovative strategies

20-plus year career providing transformational leadership in TV production and advertising. Demonstrates expertise in creating compelling marketing content with an emphasis on video, editing, and distribution across multiple channels − including broadcast and internet.
Results-Oriented Solutions

Strategic insights

Proin gravida nibh vel velit auctor aliquet. Aenean sollicitudin, lorem quis bibendum auctor, nisi elit consequat ipsum, nec sagittis sem nibh id elit. Duis sed odio sit amet nibh vulputate cursus a sit amet mauris.

From Art to Science

Personalized tactics

Over 20 years of translating ideas into impactful exciting content.


Case studies



IDTV, Greenville, SC

Managed Digital-Marketing Agency

Agency specializing in digital-marketing tactics with an emphasis on geo-fencing of in-market buyers. IDTV’s Audience Capture Technology™ draws customizable “virtual fences” around locations where customers can be targeted.

  • Track customers across all devices, on over 700,000 apps, sites and searches.
  • Harness Big Data of over 200 million opted-in U.S. consumers to display custom ads.
  • Supercharge buyer engagement using geo-fencing, site search, IP retargeting, Facebook, programmatic ads, contextual targeting, CRM data.
  •  Created television opens for network TV shows airing nationally.
  • Developed virtual TV studios to allow virtual safe production environments.
  • Created look and feel and weekly opens for daily airing TV show.


Designed, built and managed post-production studio.

Designed and built a studio post-production facility to support Chumney Ads, one of the largest automotive advertising agencies in the Southeast. Hired and oversaw the daily operations and quality output of a 5-person staff. Trained editors and upgraded and maintained editing suites. Implemented production workflows. Served as liaison with vendors, clients and account executives

  • Produced cross-media ad campaigns for the internet, social media, broadcast TV and mobile.
  • Engineered and maintained video storage-area networks and backup servers.
  • Efforts resulted in overall savings of over $200,000 per year for the agency.
  • Created the overall look and feel of advertising campaigns through art direction.
  • Produced original and compelling animations for use in client TV spots.
  • Developed and coded database-driven portal for communication with clients and approvals.
  • Selected and maintained studio equipment.
  • Provided prompt technical support for editing systems.
  • Developed and approved storyboard designs according to client specifications.
  • Maintained library of all audio and video files.
  • Transferred video to online sources in appropriate formats.
  • Supervised video editors (internal & external) and post-production vendors.
  • Established and managed budget.
  • Created branding for studio and built FVP’s website.

CHUMNEY ADS, Greenville, SC

Responsible For Digital Branding and Business Development

Developed and implemented new outbound-marketing, email-marketing, video-content marketing plans and defined strategy. Collaborated on construction of in-house sound stage and video-production studio.

  • Branded agency’s digital services and packaged for internet and broadcast distribution via social media, email marketing, YouTube, Facebook and other channels.
  • Collaborated with agency executives to develop compelling content about products and services.
  • Set up marketing-automation system for lead generation.
  • Contributed hands-on expertise to advertising campaigns through art direction.
  • Designed, coded and maintained agency’s website.
  • Built sales funnels to capture leads and convert to clients.
  • Created and implemented email-marketing campaigns.
  • Built custom, shopping cart-based portal to offer à la carte agency services.
  • Maintained work-flow and digital-asset distribution between sister studios.


Senior Webmaster For The Global Ebusiness Team

Functioned as team member assigned to implement corporate-wide global b2b e-commerce initiatives.

  • Designed and managed Siemens Carrier Networks intranet for over 5,000 employees.
  • Consulted with programmers, management and third-party vendors to optimize front-end user experience.

WPBF-TV, West Palm Beach, FL

Art Director

Created on-air image and virtual sets for ABC affiliate start-up news operation.
  • Designed show opens, over-the-shoulder graphics, Chyron, weather maps and promotional and advertising materials.
  • Won several gold and silver ADDY and national TELLY awards for commercials and promotions.
  • Won several gold and silver ADDY and national TELLY awards for commercials and promotions.
  • Won several gold and silver ADDY and national TELLY awards for commercials and promotions.
  • Won several gold and silver ADDY and national TELLY awards for commercials and promotions.
  • Won several gold and silver ADDY and national TELLY awards for commercials and promotions.


Michigan State University, East Lansing, Michigan

Bachelor of Arts, Telecommunications