Motion Designer, Video Editor, Web Developer, Art Director, Marketer

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My passion is to communicate a client's vision with video, images, and movement, to instantly tell a story that turns information into understanding.
— Brian J. Hetzman

What I do ...

I Craft Bold And Memorable Visual Identites For Companies To Move Their Brand.

Whether you’re new to a market, rebranding your company’s identity, or simply addressing the day-to-day challenges of growing your business, I’m here to turn your vision into reality.  My decades-long career in video, animation, design, marketing and advertising, broadcast TV, internet development and digital technology has armed me with the cross-media understanding and hands-on ability to “pull it all together” for my clients.  I tackle projects head-on and apply timely solutions from a wholistic perspective. I live and breathe the challenge of monitoring trends, responding to change and rapidly deploying new tools and creativity to transform organizations while improving existing marketing channels.

01

Skillset

Motion Graphics
& Editing

Translating design ideas into impactful exciting content.
  • After Effects Design
  • Animation Design
  • Illustration Design
  • Adobe Photoshop
  • Graphic Design
  • Video Editing
  • Digital Design
  • Adobe Products
  • Typography
  • Premiere Pro
  • Adobe Creative Suite
  • Apple Motion
  • Final Cut Pro
  • Cinema 4D
  • PhotoShop
  • Ilustrator
  • In Design
  • Videography
  • Storyboarding
  • Social Media Video
  • Streaming
  • 2D and 3D Modeling
  • Logo Design
  • Art Direction
  • Website Graphics

Studio Engineering & Set Design

Designing and managing video production and streaming solutions.
  • 3d Set Design
  • Editing Collaboration
  • Live Streaming
  • NDI Technology
  • Remote Servers
  • Lighting
  • Cameras/Tripods
  • Storage Area Networks
  • Set Building
  • Networking
  • Sound Proofing
  • Teleprompter Config.
  • Backdrop Design
  • Greenscreen
  • Live Switching
  • Remote Control
  • DMX Lighting Controllers
  • Audio Studio Design
  • Audio Engineering
  • Comms / Monitoring
  •  Dedicated Servers and maintenance
  • Social Media posting

Web Design & Internet Marketing

Implementing digital solutions with the latest technologies.
  • WordPress
  • HTML/CSS
  • Javascript
  • Bootstrap
  • Responsive Design
  • UX / UI
  • SEO
  • Drupal
  • Magenta
  • Joomla
  • Shopify & WIX
  • PC & Mac platforms
  • Illustration
  • Collaboration Systems
  • Adobe Dreamweaver, In-Design, Brackets, Xd, Photoshop, Edge, Sketch
  • CDN integration
  • Outlook
  • Word
  • Excel
  • PowerPoint
  • Copywriting
  • Color Theory
02

Professional Highlights

05

Clients

02
Service

How I help ...

Gain Digital Advantage

Innovative strategies

20-plus year career providing transformational leadership in TV production and advertising. Demonstrates expertise in creating compelling marketing content with an emphasis on video, editing, and distribution across multiple channels − including broadcast and internet.
Results-Oriented Solutions

Strategic insights

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From Art to Science

Personalized tactics

Over 20 years of translating ideas into impactful exciting content.

03
Portfolio

Case studies

04

Experience

IDTV, Greenville, SC

Managed Digital-Marketing Agency

Agency specializing in digital-marketing tactics with an emphasis on geo-fencing of in-market buyers. IDTV’s Audience Capture Technology™ draws customizable “virtual fences” around locations where customers can be targeted.

  • Track customers across all devices, on over 700,000 apps, sites and searches.
  • Harness Big Data of over 200 million opted-in U.S. consumers to display custom ads.
  • Supercharge buyer engagement using geo-fencing, site search, IP retargeting, Facebook, programmatic ads, contextual targeting, CRM data.
  •  Created television opens for network TV shows airing nationally.
  • Developed virtual TV studios to allow virtual safe production environments.
  • Created look and feel and weekly opens for daily airing TV show.
  •  

FLORIDA VIDEO POST, North Palm Beach, FL

Designed, built and managed post-production studio.

Designed and built a studio post-production facility to support Chumney Ads, one of the largest automotive advertising agencies in the Southeast. Hired and oversaw the daily operations and quality output of a 5-person staff. Trained editors and upgraded and maintained editing suites. Implemented production workflows. Served as liaison with vendors, clients and account executives

  • Produced cross-media ad campaigns for the internet, social media, broadcast TV and mobile.
  • Engineered and maintained video storage-area networks and backup servers.
  • Efforts resulted in overall savings of over $200,000 per year for the agency.
  • Created the overall look and feel of advertising campaigns through art direction.
  • Produced original and compelling animations for use in client TV spots.
  • Developed and coded database-driven portal for communication with clients and approvals.
  • Selected and maintained studio equipment.
  • Provided prompt technical support for editing systems.
  • Developed and approved storyboard designs according to client specifications.
  • Maintained library of all audio and video files.
  • Transferred video to online sources in appropriate formats.
  • Supervised video editors (internal & external) and post-production vendors.
  • Established and managed budget.
  • Created branding for studio and built FVP’s website.

CHUMNEY ADS, Greenville, SC

Responsible For Digital Branding and Business Development

Developed and implemented new outbound-marketing, email-marketing, video-content marketing plans and defined strategy. Collaborated on construction of in-house sound stage and video-production studio.

  • Branded agency’s digital services and packaged for internet and broadcast distribution via social media, email marketing, YouTube, Facebook and other channels.
  • Collaborated with agency executives to develop compelling content about products and services.
  • Set up marketing-automation system for lead generation.
  • Contributed hands-on expertise to advertising campaigns through art direction.
  • Designed, coded and maintained agency’s website.
  • Built sales funnels to capture leads and convert to clients.
  • Created and implemented email-marketing campaigns.
  • Built custom, shopping cart-based portal to offer à la carte agency services.
  • Maintained work-flow and digital-asset distribution between sister studios.

SIEMENS INFORMATION AND COMMUNICATIONS NETWORK, Boca Raton, FL

Senior Webmaster For The Global Ebusiness Team

Functioned as team member assigned to implement corporate-wide global b2b e-commerce initiatives.

  • Designed and managed Siemens Carrier Networks intranet for over 5,000 employees.
  • Consulted with programmers, management and third-party vendors to optimize front-end user experience.

WPBF-TV, West Palm Beach, FL

Art Director

Created on-air image and virtual sets for ABC affiliate start-up news operation.
  • Designed show opens, over-the-shoulder graphics, Chyron, weather maps and promotional and advertising materials.
  • Won several gold and silver ADDY and national TELLY awards for commercials and promotions.
  • Won several gold and silver ADDY and national TELLY awards for commercials and promotions.
  • Won several gold and silver ADDY and national TELLY awards for commercials and promotions.
  • Won several gold and silver ADDY and national TELLY awards for commercials and promotions.
  • Won several gold and silver ADDY and national TELLY awards for commercials and promotions.
04

Education

Michigan State University, East Lansing, Michigan

Bachelor of Arts, Telecommunications