Motion Designer, Video Editor, Web Developer, Art Director, Marketer
My passion is to communicate a client's vision with video, images, and movement, to instantly tell a story that turns information into understanding.
— Brian J. Hetzman
What I do ...
I Craft Bold And Memorable Visual Identites For Companies To Move Their Brand.
Whether you’re new to a market, rebranding your company’s identity, or simply addressing the day-to-day challenges of growing your business, I’m here to turn your vision into reality. My decades-long career in video, animation, design, marketing and advertising, broadcast TV, internet development and digital technology has armed me with the cross-media understanding and hands-on ability to “pull it all together” for my clients. I tackle projects head-on and apply timely solutions from a wholistic perspective. I live and breathe the challenge of monitoring trends, responding to change and rapidly deploying new tools and creativity to transform organizations while improving existing marketing channels.
01
Skillset
Motion Graphics
& Editing
Translating design ideas into impactful exciting content.
- After Effects Design
- Animation Design
- Illustration Design
- Adobe Photoshop
- Graphic Design
- Video Editing
- Digital Design
- Adobe Products
- Typography
- Premiere Pro
- Adobe Creative Suite
- Apple Motion
- Final Cut Pro
- Cinema 4D
- PhotoShop
- Ilustrator
- In Design
- Videography
- Storyboarding
- Social Media Video
- Streaming
- 2D and 3D Modeling
- Logo Design
- Art Direction
- Website Graphics
Studio Engineering & Set Design
Designing and managing video production and streaming solutions.
- 3d Set Design
- Editing Collaboration
- Live Streaming
- NDI Technology
- Remote Servers
- Lighting
- Cameras/Tripods
- Storage Area Networks
- Set Building
- Networking
- Sound Proofing
- Teleprompter Config.
- Backdrop Design
- Greenscreen
- Live Switching
- Remote Control
- DMX Lighting Controllers
- Audio Studio Design
- Audio Engineering
- Comms / Monitoring
- Dedicated Servers and maintenance
- Social Media posting
Web Design & Internet Marketing
Implementing digital solutions with the latest technologies.
- WordPress
- HTML/CSS
- Javascript
- Bootstrap
- Responsive Design
- UX / UI
- SEO
- Drupal
- Magenta
- Joomla
- Shopify & WIX
- PC & Mac platforms
- Illustration
- Collaboration Systems
- Adobe Dreamweaver, In-Design, Brackets, Xd, Photoshop, Edge, Sketch
- CDN integration
- Outlook
- Word
- Excel
- PowerPoint
- Copywriting
- Color Theory
02
Professional Highlights
- Senior motion-graphics designer for nationally syndicated Kiplinger Personal Finance Report.
- Partnered with Motorola to create full-motion interactive video kiosks at Disney’s EPCOT Center.
- Susan B. Komen Foundation - PBS documentary “Breast Cancer: Surviving and Winning."
- Created concepts and animated weekly, nationally broadcast TV commercials for tabloid newspaper The National Enquirer.
- National Museum of African American History and Culture at the Smithsonian Institution, Washington, D.C.
- Teamed with Centers for Disease Control to produce live broadcast to physicians about anthrax virus.
- Senior webmaster and video producer for global eBusiness team at Siemens Communications U.S.
05
Clients
Gain Digital Advantage
Innovative strategies
Results-Oriented Solutions
Strategic insights
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From Art to Science
Personalized tactics
Over 20 years of translating ideas into impactful exciting content.
04
Experience
IDTV, Greenville, SC
Managed Digital-Marketing Agency
Agency specializing in digital-marketing tactics with an emphasis on geo-fencing of in-market buyers. IDTV’s Audience Capture Technology™ draws customizable “virtual fences” around locations where customers can be targeted.
- Track customers across all devices, on over 700,000 apps, sites and searches.
- Harness Big Data of over 200 million opted-in U.S. consumers to display custom ads.
- Supercharge buyer engagement using geo-fencing, site search, IP retargeting, Facebook, programmatic ads, contextual targeting, CRM data.
- Created television opens for network TV shows airing nationally.
- Developed virtual TV studios to allow virtual safe production environments.
- Created look and feel and weekly opens for daily airing TV show.
FLORIDA VIDEO POST, North Palm Beach, FL
Designed, built and managed post-production studio.
Designed and built a studio post-production facility to support Chumney Ads, one of the largest automotive advertising agencies in the Southeast. Hired and oversaw the daily operations and quality output of a 5-person staff. Trained editors and upgraded and maintained editing suites. Implemented production workflows. Served as liaison with vendors, clients and account executives
- Produced cross-media ad campaigns for the internet, social media, broadcast TV and mobile.
- Engineered and maintained video storage-area networks and backup servers.
- Efforts resulted in overall savings of over $200,000 per year for the agency.
- Created the overall look and feel of advertising campaigns through art direction.
- Produced original and compelling animations for use in client TV spots.
- Developed and coded database-driven portal for communication with clients and approvals.
- Selected and maintained studio equipment.
- Provided prompt technical support for editing systems.
- Developed and approved storyboard designs according to client specifications.
- Maintained library of all audio and video files.
- Transferred video to online sources in appropriate formats.
- Supervised video editors (internal & external) and post-production vendors.
- Established and managed budget.
- Created branding for studio and built FVP’s website.
CHUMNEY ADS, Greenville, SC
Responsible For Digital Branding and Business Development
Developed and implemented new outbound-marketing, email-marketing, video-content marketing plans and defined strategy. Collaborated on construction of in-house sound stage and video-production studio.
- Branded agency’s digital services and packaged for internet and broadcast distribution via social media, email marketing, YouTube, Facebook and other channels.
- Collaborated with agency executives to develop compelling content about products and services.
- Set up marketing-automation system for lead generation.
- Contributed hands-on expertise to advertising campaigns through art direction.
- Designed, coded and maintained agency’s website.
- Built sales funnels to capture leads and convert to clients.
- Created and implemented email-marketing campaigns.
- Built custom, shopping cart-based portal to offer à la carte agency services.
- Maintained work-flow and digital-asset distribution between sister studios.
SIEMENS INFORMATION AND COMMUNICATIONS NETWORK, Boca Raton, FL
Senior Webmaster For The Global Ebusiness Team
Functioned as team member assigned to implement corporate-wide global b2b e-commerce initiatives.
- Designed and managed Siemens Carrier Networks intranet for over 5,000 employees.
- Consulted with programmers, management and third-party vendors to optimize front-end user experience.
WPBF-TV, West Palm Beach, FL
Art Director
- Designed show opens, over-the-shoulder graphics, Chyron, weather maps and promotional and advertising materials.
- Won several gold and silver ADDY and national TELLY awards for commercials and promotions.
- Won several gold and silver ADDY and national TELLY awards for commercials and promotions.
- Won several gold and silver ADDY and national TELLY awards for commercials and promotions.
- Won several gold and silver ADDY and national TELLY awards for commercials and promotions.
- Won several gold and silver ADDY and national TELLY awards for commercials and promotions.
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